Hello, I’m Andrew Baker
Creative director and brand strategist. I build brands that feel, not just look good. Over a decade in beauty. Countless launches. Zero beige.
UOMA Beauty - Radical beauty launch with a fierce cultural beat.
Disney100 x Charlotte Tilbury - An enchanted collaboration. Experienced by millions.
Estée Lauder - Double Wear or nothing.
Charlotte Tilbury – Plumpgasm: Plump. Plump. Pout.
The GelBottle Inc. – BIAB™: Trademark reclaimed.
Cult Beauty - Reawakening beauty: the summer after lockdown.
UOMA Beauty - Designing products as bold as the beauty they deliver.
Charlotte Tilbury – Hollywood Highlighter: The beauty glow tricks of the stars
Olivia Palermo - Fashion-forward beauty, redefined.
Ouronyx - Building a new standard for luxury clinics.
Max Factor - Old Hollywood, new rules.
Charlotte Tilbury - Magic Cream for Every Body.
Estée Lauder - Pure Color Envy. A New Attitude.
Disney100 x Charlotte Tilbury - 10 Characters Reimagined
Charlotte Tilbury – Quick & Easy: Fast, flawless, and TikTok viral.
self-portrait - the flagship where luxury meets the street.
Charlotte Tilbury - Oh My Airbrush Flawless
Charlotte Tilbury - Darlings, it’s not just skincare—it’s a glow ritual.
UOMA by Sharon C - Loud. Joyful. Built to disrupt.
Charlotte Tilbury - Beautiful Skin Collective Work. Social-Sensation. Wow. Iconic.
About
Delight is my creative home – a space where ideas meet feeling and beauty brands come alive.
I bring over a decade of creative & art direction plus brand strategy to beauty, crafting work that resonates, not just impresses.
I partner with founders, teams, and brands ready to cut through the noise and make bold moves.
Where I Play
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Defining the story, strategy, and soul of beauty brands.
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Shaping distinct visual identities, packaging, and design systems.
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Crafting bold, multi-channel concepts that connect and resonate.
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Developing tone of voice, messaging, and digital narratives that stick
COLLABORATIONS
Charlotte Tilbury
Cult Beauty
UOMA Beauty
MAC
La Mer
Kiko
The GelBottle Inc.
Estée Lauder
Max Factor
Sir John
Olivia Palermo
Sophia Webster
self-portrait
Swarovski
Disney100
British Fashion Awards
Target
Unilever