Studio lights in a compact. A campaign made for glow, signed off on the first cut. How do you launch a powder that behaves like a spotlight? We turned Charlotte’s latest complexion innovation into a cinematic moment—capturing the glow of studio lighting and red carpet radiance in a single swipe.
Directed by myself, with Edward Gibbs as DOP and Ann Moyse art directing, the campaign was a study in light, contrast, and movement. Inspired by the interplay of studio lights and the allure of the red carpet, we crafted visuals that mirrored the product's promise: brightening, blurring, and lifting the complexion with a flawless finish.
The campaign was signed off on the first cut—a testament to its clarity and confidence. It resonated with audiences seeking that 'lit-from-within' glow, translating the product's benefits into a visual narrative that was both aspirational and attainable.