For Charlotte Tilbury skincare, I directed four distinct launches—Magic Cleanser, Glow Toner, Magic Cream, and the Magic Facial Oil—each with its own unique energy but united by one radiant thread: glow. From concept to execution, we crafted visual worlds that captured the essence of each product, while maintaining a cohesive glow-driven narrative across the entire skincare line.
Charlotte’s Magic Cleanser
A deep, transformative cleanse brought to life through a campaign that balanced indulgence with simplicity. The visuals embraced lush textures and sensual skin moments, inviting the audience to experience the magic of a reset.
Glow Toner
This was about technical storytelling. We crafted a campaign built on CGI-driven visuals that showcased the product’s potency, with animations that demonstrated how the formula penetrates and transforms the skin at a cellular level. A vibrant, radiant glow—backed by science.
Charlotte’s Magic Cream
A sensorial celebration of skincare’s most iconic hero. We created a campaign that highlighted the rich textures, powerful ingredients, and the ritual of application—capturing the feeling of transformation, from the first touch to a lasting glow. This was about combining science with a moment of self-care, elevating Magic Cream from a product to an essential beauty ritual.
Collagen Superfusion Facial Oil
A luxurious campaign rooted in indulgence and restoration. We created a sensorial world where velvety textures and rich golden tones spoke to the facial oil’s transformative power, marrying glow with deep nourishment.
From glow to glowier, these four skincare launches brought Charlotte Tilbury’s magic to life—each distinct, yet united in a vision of radiant, empowered beauty.