The Beautiful Skin franchise redefined the glow game. Across foundation, concealer, and bronzer, I directed campaigns that each captured a unique mood—but all united by Charlotte’s signature promise of healthy, radiant skin. From glow-gliding foundation to sun-kissed bronzer, each campaign told its own story while building a bigger, bolder platform for glow.
Beautiful Skin Foundation
Following the sell-out success of the first launch, I created a fresh TVC edit that championed everything that made Beautiful Skin Foundation iconic: glow-gliding, award-winning, hydrating, smoothing, and social-media-sensation worthy. I wrote the script and directed the edit, delivering a high-energy, hype-filled campaign that declared: she stole the show, gorgeous, fresh, fabulous, wow, iconic.
Beautiful Skin Concealer
Ready for the best skin of your life. I directed this campaign with a focus on transformative before-and-afters, showing how the concealer acted like shapewear for the eyes and face. The visuals emphasised the product’s smoothing, brightening power—demonstrating real-life transformations that made this concealer a must-have.
Beautiful Skin Bronzer
Captured in Ibiza, this campaign marked a shift in the franchise—moving out of the studio and into the sun. Inspired by the idea of bottling the summer glow feeling, I crafted a visual story where bronzer acts as a portal to glow anywhere. Shot at golden hour, the campaign blended vignettes of sun, water, and sky, delivering that glow frequency with postcard-style snapshots of summer. From a chilled soundscape of waves and palm trees blended with a bespoke summer track to water metaphors for product benefits, this campaign felt both sun-drenched and sensorial.
The Beautiful Skin franchise isn’t just about products—it’s a movement for radiance. From fresh-faced foundation to bronzer that glows anywhere, I led the creative charge to make Beautiful Skin an essential ritual for everyone.