When you create a beauty brand with no interest in fitting in, the result is something unapologetically bold. I was brought on to design UOMA Beauty’s packaging, product artwork, and retail experience—building a visual world that radiates radical joy, power, and cultural vibrancy.
“UOMA BEAUTY IS THE INCLUSIVE NEW MAKEUP LINE THAT’S EVERY MAXIMALIST’S DREAM.” — Birdie
Badass
Inspired by early ‘90s pop culture, with white, black, and red packaging that subtly nodded to Michael Jackson’s Bad.
Brow-Fro
Channelled the groove of 1970s Soul Train, celebrating bold brows and afro-textured hair in every design detail.
Black Magic
Rooted in the rich mythology of Yoruba deities, this franchise fused deep colours with intricate artwork that honoured cultural heritage.
Afro.dis.iac
Drew inspiration from the origins of makeup, evoking the opulence of Ancient Egypt and a playful nod to Cleopatra.
Boss Gloss
Extra AF. This collection combined 80s-meets-neon energy with metallic finishes and contrasting Adinkra symbols—a maximalist’s dream.
Complexion
Grounded in the Fitzpatrick scale, this franchise featured colour-coded packaging to create a seamless shade-matching system across foundation, concealer, highlighter, and contour—making complex complexion products easier to choose and use.
Each element, from illustrations to finishes, was meticulously designed to pop off the shelf, challenging category norms and creating a brand experience as unforgettable as the product itself. The result? A design loved so much by the founder, my name appears on the packaging.
SPATIAL DESIGN — Retail as Ritual
From ULTA gondolas to a full Selfridges concession, we extended UOMA’s world into physical spaces. Inspired by our Lagos trip and the founder’s story, the retail environments were bold, graphic, and inviting—spaces you could walk into and feel the brand’s pulse.
