What happens when you brand someone who’s already a brand? We translated Olivia Palermo’s iconic style and taste into a scalable visual system—rooted in texture, touch, and materials. This wasn’t just styling. It was luxury with memory.
We started not with a moodboard, but with materials. Fabric swatches, vintage ribbon, marble textures, and gold leaf finishes from Olivia’s personal archives shaped every creative decision.
The identity fused Deco geometry with New York modernism—symmetry, repetition, and deliberate restraint. Typography was refined but never sterile, while the colour palette reflected Olivia’s world: bronze, alabaster, noir, and soft rose.
The Olivia Palermo brand launched in 2020, expanding into beauty and lifestyle categories, and setting a benchmark for material-driven design in beauty branding. Success came from understanding that style transcends category, that physical informs digital, that details define luxury, that heritage inspires the future, and that personal becomes universal.
From the weight of a lipstick to the grain of a card stock, every element was considered. This was about building a brand that felt timeless, tailored, and made to be touched.
Our work created a cross-category aesthetic system that bridged beauty, lifestyle, and retail. The brand identity became instantly recognisable and layered with material references. Packaging design balanced elegance with tactile appeal. The tone of voice captured Olivia’s personal style with modern understatement, ensuring the brand felt as luxurious online as it did in-store.
