Andrew Baker

A young man with dark hair and a beard, wearing a black shirt, resting his chin on his hand and looking at the camera. The background is a gradient of pink and orange hues.

Delight is my creative home. A place where ideas, taste, and culture come together to make work people feel, not just see.

I’m Andrew Baker, a London-based Creative Director. For over a decade, I’ve shaped campaigns, product launches, and brand voices across beauty, from global names to independent start-ups.

I help brands cut through the noise with work that connects creatively, culturally, and emotionally.

I work with founders figuring things out as they go, teams ready to evolve, and brands willing to be braver. Whether it’s shaping direction, finding the right voice, or sparring on what comes next, I’m ready when you are.

P.S. Love a light test.

Contact

andrew@delightldn.com

View the CV
Interior of a modern studio with a patterned wall, a velvet sofa with a floral pattern, a white floor lamp, a gold pendant light, and text that reads '2LG Studio'.
A woman with dark hair and glamorous makeup holding a pink lipstick, wearing a pink satin corset and fluffy pink robe against a pink background, with the text 'Charlotte Tilbury' overlaid.
Stylized illustration of a woman with blonde hair, wearing a striped top and a black skirt, holding shopping bags with the Clarins logo, walking past a Clarins storefront with red signage and products displayed in the window. A black streetlamp is on
A woman with platinum blonde hair, blue eye makeup under her eyebrow, wearing a black leather jacket and gold earrings. The words 'CULT BEAUTY' are overlaid on the image.
Disney 100 celebration poster featuring a cartoon girl with long red hair in a pink dress, waving on a balcony at night with fireworks and London landmarks like Big Ben in the background.
A woman with red lipstick and green eyes applying lipstick from a gold tube, wearing a large gold ring and a chunky gold chain, with the text 'Estée Lauder' overlaid.
A woman with dark skin and curly hair holds a vintage microphone near her face. She is wearing glittery gold nails, a diamond ring, a diamond necklace, and glossy pink lipstick.
A woman with short dark hair, red lipstick, and red nail polish laughing while covering her bare chest with her hands and wearing rings, against a pink background. The text over her reads 'FUTURE DREAMS'.
Collage of four women with diverse skin tones and features, with 'M·A·C' logo in the center.
Close-up of a woman with blonde hair and blue eyes, wearing gold hoop earrings, makeup, and a black top, with the text 'MAX FACTOR X' over her face.
A collection of lipsticks with gold textured casings, surrounded by eyeshadow palettes and boxes of makeup products, with a white background and shadows cast by sunlight.
Modern hotel lobby with a circular olive-green velvet sofa, two mid-century modern chairs, a white textured column, and a ceiling feature with indirect lighting, with the word 'OURNX' overlaid.
Close-up of a woman holding a peach, with the word 'PEACH' written across the image.
A woman dressed in a colorful striped jacket and red beret, smiling, standing outside near a bus stop on a busy street.
Close-up of a woman's face with bold makeup, including green and blue eyeshadow, and natural lipstick, lying down with her head tilted, and the text 'SIR JOHN' overlaid.
A woman standing in a pink hallway, wearing colorful high-heeled shoes, holding shopping bags, and looking at her phone.
Interior of a modern spa or wellness center with soft lighting, a reception area, and seating. The space features curved architectural elements and minimalist decor.
A woman with closed eyes and makeup, wearing a hijab, floating in water with the words 'JUMA BEAUTY' overlayed.
Multiple tubes of lip glosses in shades of red, pink, and nude arranged on a pink background with an overlay of the text 'ICON by BEAUTY SHARON C.'
Close-up of a woman's face showing her brown eyes with green eye makeup, lips slightly parted, and a white square with a large beige W and the word WOOLWORTHS in white text.