Andrew Baker

A young man with dark hair and a beard, wearing a black shirt, resting his chin on his hand and looking at the camera. The background is a gradient of pink and orange hues.

Delight is my creative home. A place where ideas, taste, and culture come together to make work people feel, not just see.

I'm Andrew Baker, a London-based Creative Director. For over a decade, I've shaped campaigns, product launches, and brand voices across beauty, from global names to independent start-ups.

I'm currently Brand & Creative Director at The GelBottle Inc., leading brand and creative in-house. This page is the archive of the work that got me there.

Not actively taking on new projects, but always up for a conversation about the industry, the work, or what's next.

P.S. Love a light test.

Contact
Interior of a modern studio with a patterned wall, a velvet sofa with a floral pattern, a white floor lamp, a gold pendant light, and text that reads '2LG Studio'.
A woman with dark hair and glamorous makeup holding a pink lipstick, wearing a pink satin corset and fluffy pink robe against a pink background, with the text 'Charlotte Tilbury' overlaid.
Stylized illustration of a woman with blonde hair, wearing a striped top and a black skirt, holding shopping bags with the Clarins logo, walking past a Clarins storefront with red signage and products displayed in the window. A black streetlamp is on
A woman with platinum blonde hair, blue eye makeup under her eyebrow, wearing a black leather jacket and gold earrings. The words 'CULT BEAUTY' are overlaid on the image.
Disney 100 celebration poster featuring a cartoon girl with long red hair in a pink dress, waving on a balcony at night with fireworks and London landmarks like Big Ben in the background.
A woman with red lipstick and green eyes applying lipstick from a gold tube, wearing a large gold ring and a chunky gold chain, with the text 'Estée Lauder' overlaid.
A woman with dark skin and curly hair holds a vintage microphone near her face. She is wearing glittery gold nails, a diamond ring, a diamond necklace, and glossy pink lipstick.
A woman with short dark hair, red lipstick, and red nail polish laughing while covering her bare chest with her hands and wearing rings, against a pink background. The text over her reads 'FUTURE DREAMS'.
Collage of four women with diverse skin tones and features, with 'M·A·C' logo in the center.
Close-up of a woman with blonde hair and blue eyes, wearing gold hoop earrings, makeup, and a black top, with the text 'MAX FACTOR X' over her face.
A collection of lipsticks with gold textured casings, surrounded by eyeshadow palettes and boxes of makeup products, with a white background and shadows cast by sunlight.
Modern hotel lobby with a circular olive-green velvet sofa, two mid-century modern chairs, a white textured column, and a ceiling feature with indirect lighting, with the word 'OURNX' overlaid.
Close-up of a woman holding a peach, with the word 'PEACH' written across the image.
A woman dressed in a colorful striped jacket and red beret, smiling, standing outside near a bus stop on a busy street.
Close-up of a woman's face with bold makeup, including green and blue eyeshadow, and natural lipstick, lying down with her head tilted, and the text 'SIR JOHN' overlaid.
A woman standing in a pink hallway, wearing colorful high-heeled shoes, holding shopping bags, and looking at her phone.
Interior of a modern spa or wellness center with soft lighting, a reception area, and seating. The space features curved architectural elements and minimalist decor.
A woman with closed eyes and makeup, wearing a hijab, floating in water with the words 'JUMA BEAUTY' overlayed.
Multiple tubes of lip glosses in shades of red, pink, and nude arranged on a pink background with an overlay of the text 'ICON by BEAUTY SHARON C.'
Close-up of a woman's face showing her brown eyes with green eye makeup, lips slightly parted, and a white square with a large beige W and the word WOOLWORTHS in white text.