What if Hollywood wasn’t a place—but a filter? Max Factor had roots in golden age Hollywood, but in a digital-first world, legacy alone wasn’t enough. Instead of dusting off old glamour, we translated the brand’s heritage into a new visual language—one that felt editorial on Instagram, rich on retail shelves, and scroll-stopping across formats.
Before
The Execution
We redefined the visual narrative through lighting, drama, and transformation—building a toolkit that felt as relevant today as it did then. The campaign recoded glamour from static nostalgia into dynamic, content-driven storytelling. It wasn’t about modernising old glamour. It was about translating it into a new era, one where Max Factor could own a reel-ready presence across platforms.
For lips, we crafted bold, high-gloss visuals—close-ups that captured the slick, mirror-like shine of the product with editorial-level lighting and movement. The narrative was transformation in a swipe, giving classic red-carpet glamour a modern, digital-ready update.
For eyes, we leaned into dramatic lighting and intensified colour contrasts. Every frame showcased eye products as bold, expressive statements—redefining drama with precision. Think studio light intensity with a nod to social-first angles.
For face products, we embraced natural glow and multi-dimensional texture. The camera caught every highlight, every angle, every nuanced shift of light on skin—balancing old Hollywood softness with contemporary radiance. The result was glow that felt real, tactile, and entirely reel-ready.
The Impact? New content deployed globally across digital and in-stores. Max Factor’s relevance was strengthened among younger beauty consumers, internal brand confidence was revived, and a foundation was laid for ongoing modernisation and the introduction of new brand ambassadors.