Today’s beauty lover isn’t just busy—they’re multitasking their entire identity. From fitness to dating to job interviews, we built a campaign that matched their rhythm. Quick & Easy wasn’t just a makeup kit—it was a wink to modern life, one swipe at a time. We highlighted versatility through storytelling, letting creators interpret the kits through their own chaotic schedules.
We created an original campaign track designed for TikTok stickiness—fast-paced, earworm-worthy, and ready for remix. The sound became the spine of our social rollout.
Results
19M+ impressions in first 48 hours • 30M+ reach on TikTok • Viral sound used across duets and content