©DISNEYTo mark Disney's 100th anniversary and Charlotte Tilbury Beauty’s decade milestone, we created a multi-sensory collaboration fusing timeless storytelling with modern beauty innovation. At its heart, the campaign celebrated heritage, magic, and a shared commitment to making beauty dreams come true.
Before the full reveal, we teased the magic with CGI silhouettes of Charlotte’s products, lifted into the London skyline by shimmering pixie dust. As the silhouettes hovered, Tinker Bell subtly appeared on the packaging, hinting at the magic to come.
Charlotte herself joined 10 creators in playful social teases, blending heritage magic with modern glow. And as a final tease, the Selfridges store windows lit up against the London night, brought to life by shimmering pixie dust—setting the stage for a launch that was all about magic made real.
In an unprecedented collaboration with Walt Disney Animation Studios, legendary animator Eric Goldberg (Aladdin, Pocahontas, The Princess and the Frog) transformed Charlotte Tilbury into an animated character soaring alongside Tinker Bell. This bespoke short marked Disney's first-ever creation of rose gold pixie dust, symbolising the union of storytelling and beauty magic. The short film was shown globally across digital OOH, Disney parks, retail, in cinemas and viewed on YouTube by a staggering 25 million.
Inspired by the iconic collage scenes of live action mixed with animation, reminiscent of Mary Poppins, our key campaign visuals brought Charlotte Tilbury’s world to life through a seamless fusion of fantasy and reality. Hand-drawn elements, meticulously crafted by Walt Disney Animation Studios, were layered with live-action photography of Charlotte herself. The result was a hero visual that felt both nostalgic and modern—rooted in the tradition of Disney’s storytelling yet imbued with Charlotte’s contemporary glamour.
A behind-the-scenes film documented Charlotte’s journey to Disney Animation Studios, revealing the creative process and technical artistry behind the short. Viewers were given a rare look into how the collaboration brought Charlotte Tilbury and Disney’s worlds together in one magical moment.
London’s Selfridges Corner Shop was transformed into a real-life wonderland, where visitors could trace Tinker Bell’s outline with a magic wand, spin to win prizes, snap photos in a hot air balloon, and discover exclusive beauty drops in a dazzling physical space that blended heritage with modernity.
The digital wonderland
Using Obsess’s immersive platform, we launched a virtual world where users customised 3D avatars, played interactive games, and explored product collections inspired by ten beloved Disney characters. It blended online shopping with playful interactivity, extending the magic into the digital realm.
To bring the magic to dotcom, we also created magical PDP assets—product imagery and copy that extended the Disney100 story into every corner of the online experience, adding an extra layer of wonder to the shopping journey.
Tying it all back to a cause, Create100 saw legendary fashion illustrator David Downton draw Kate Moss as Tinker Bell—using only Charlotte Tilbury makeup as his medium. This piece was part of a global initiative supporting Make-A-Wish Foundation, underlining the collaboration’s commitment to giving back and celebrating creativity and imagination.
