ouronyx - brand identity
Facial aesthetics reimagined with stillness, style, and science.
What if beauty clinics didn’t look like clinics?
We helped Ouronyx define an entirely new category of luxury aesthetics. Less clinical, more curatorial. From the name to the welcome tray, everything was built to whisper sophistication, never shout status.
Role: Brand Designer + Art Director (Spring Studios)
Deliverables: Naming · Brand identity · Interior concepting · Messaging framework
Focus: Physical experience + visual system integration
Result: A flagship in London, press acclaim, and a brand that redefined premium aesthetics
Ouronyx combines two halves: 'Ouro' (the public self) and 'Onyx' (the private self). Together, they create a word that sounds precious, ancient, and quietly powerful — a brand designed to hold both confidence and care.
We all have a public and private face, Ouronyx celebrates this duality and enables you to put your best face forward.
The brand identity was minimal, sculptural, and grounded in symmetry. With a bespoke logotype, natural materials palette, and subtle contrasts, the brand felt tactile and tranquil — a counter to the overstimulated world outside.
The ancient symbol of ‘phi’ or the ‘Golden Ratio’ - a mathematical ratio found in nature, art, architecture, music and the human form. The perfect symmetrical relationship between two proportions; and the perfect symbol of the Ouronyx ethos.
The MESSAGING
Tone was rooted in discretion and authority — more Vogue than vanity. We wrote for people used to curating their experiences, not flaunting them. Luxury, held lightly.
“You are unique, a true one-off. Let’s celebrate that with a visionary approach that honours who you really are. We help people harness the power of their own beauty, enhancing an individual's distinctive features, never changing them.”
what we did
Created the brand name and verbal identity
• Designed full brand system (visual + verbal)
• Developed interior experience alongside architecture team • Positioned the brand in a new space between aesthetics and lifestyle
• Delivered tone frameworks for founders, practitioners, and press
We celebrate a harmony of radiance and structure at Ouronyx
Sharp lines and organic textural accents punctuate a destination that not only provides technology and data-led experience, Ouronyx aims to change the narrative in the industry’s approach to beauty.
The INTERIOR
We worked alongside the founders to translate the brand world into a built space. Think stone finishes, gallery-level lighting, and soundproof rooms designed for stillness. A place where self-optimisation feels like self-respect.
