About Delight

Delight is a creative studio, brand platform, and the home of Andrew Baker — Creative Director, cultural strategist, and storyteller for hire.

I work with global brands, indie start-ups, and founder-led teams to make creative that actually connects — the kind that hits your heart before it hits your inbox.

I help beauty, fashion, and lifestyle brands tell smarter stories, make braver decisions, and build brand worlds people want to be part of.

Let’s talk → andrew@delightldn.com

About Andrew

I’m Andrew Baker — a Creative Director, cultural strategist, and the founder of Delight. I’ve spent over a decade in beauty, fashion, and lifestyle helping brands show up in the world with more clarity, culture, and emotional punch.

From global juggernauts to chaotic DTC experiments, I build campaigns, product launches, tone-of-voice platforms, and storytelling systems that leave a mark.

Brands I’ve worked with include:

  • Charlotte Tilbury (in-house Head of Creative)

  • Estée Lauder (via Spring Studios)

  • UOMA Beauty + UOMA by Sharon C (via Spring Studios)

  • Cult Beauty

  • The GelBottle Inc & Peacci

  • Disney100 (via Charlotte Tilbury think Disney + Selfridges + Charlotte + Kate Moss)

  • A range of freelance projects across beauty, fashion, and cultural spaces

Ways to Work Together

Whether you're building from scratch or evolving mid-flight, I can help.

Available for:

  • Creative direction (freelance, fractional, or perm)

  • Brand and campaign consulting

  • Tone of voice, naming, and story development

  • Product concepting & diffusion line strategy

  • Embedded team support and founder sparring

What I'm Working On

Right now, I’m:

  • Full-time Creative Director at The GelBottle Inc (plus their 5 other brands) — managing a full creative in-house studio, overseeing campaigns, brand evolution, and content across multiple platforms and product drops.

  • Developing a line of tactile, storytelling-led Delight merch (starting with T-shirts and visual goods)

  • Writing, reflecting, and plotting the next big thing — probably with a margarita in hand

Want to work together?

Got a weird idea? Need some creative back-up? Just want to gossip about branding over email?

Let’s talk → andrew@delightldn.com

Delight is designed for desire. Not just deliverables.