Uoma by Sharon C

Loud. Joyful. Built to disrupt.

What Happens when a beauty brand refuses to behave?

This wasn’t a diffusion line. It was a pop-culture intervention. We built UOMA by Sharon C around radical affordability, meme logic, and real-world joy — backed by the original founder’s unapologetic spirit.

As the rebellious younger sister to UOMA Beauty, UOMA by Sharon C was made to shake things up.

  • Role: Art Director (Spring Studios)

  • Client: UOMA by Sharon C, founded by Sharon Chuter

  • Deliverables: Brand identity · Campaign voice · Naming · Messaging

  • Platforms: DTC, Retail, Social, Web, Packaging

  • Result: Distinct new brand launched from scratch, with a bold tone and instantly recognisable voice

The Identity

From name to tone to visual system, we created a full brand platform designed for noise. This wasn’t a muted clean-girl aesthetic — it was textured, defiant, and joyfully loud. A reflection of the cultural mess Gen Z was navigating with humour and pride.

The Voice

We wrote a tone that felt like texting your boldest friend. Irreverent, values-driven, and totally free of corporate polish. Every line of copy was designed to feel empowering *and* scrollable — a brand that clapped back and cheered you on.

Snapinsta.app_208770879_171441208335079_579166026917084923_n_1024.jpg
Snapinsta.app_220096082_816620892330506_3670379452050952656_n_1024.jpg
Snapinsta.app_209310617_335846144752091_1789572164519515129_n_1024.jpg
Snapinsta.app_217973494_873908599886613_6013441446844277355_n_1024.jpg
Snapinsta.app_210603583_2265416033590832_6739648937810925815_n_1024.jpg
Snapinsta.app_248408599_2128341193979697_4441593015604518109_n_1024.jpg
Snapinsta.app_247910788_440819277473266_8538556148412895154_n_1024.jpg
Snapinsta.app_255447674_990345331523541_2454922381800089819_n_1024.jpg
Snapinsta.app_307297872_630487595468297_6014625710507696827_n_1024.jpg
Snapinsta.app_256836502_1249247172219191_1215121128803686880_n_1024.jpg
Snapinsta.app_312075679_196785159392957_8913356061680396259_n_1024.jpg
Snapinsta.app_312509514_1169320586991398_5531706882775338593_n_1024.jpg
Snapinsta.app_244533411_357189099439094_16768095402267346_n_1024.jpg
Snapinsta.app_278176500_654975345579884_4945643246885856510_n_1024.jpg
Snapinsta.app_312171313_144100941667955_1911146951942207100_n_1024.jpg

UOMA by Sharon C wasn’t just a little sister brand — she came out swinging.

Previous

The Gelbottle Inc - BIAB™ Repositioning
Next

Charlotte Tilbury - Quick & Easy