Quick + Easy

5 minutes. 1 kit. Endless chaos.

What if speed wasn’t just a benefit—but a story?

We tapped into the cultural shift toward multitasking, rapid get-ready routines, and platform-native humour. Quick + Easy wasn’t just a makeup kit—it was a wink to modern life, one swipe at a time.

Role: Head of Creative (in-house)
Deliverables: TikTok-first campaign · Custom soundtrack · Creator storytelling
Channels: TikTok, Instagram, Web, Press
Result: 30M+ reach on TikTok, viral sound, record-breaking engagement

The INsight

Today’s beauty lover isn’t just busy—they’re multitasking their entire identity. From fitness to dating to job interviews, we built a campaign that matched their rhythm.

The Hook – 'We Busy!' Soundtrack

We created an original campaign track designed for TikTok stickiness—fast-paced, earworm-worthy, and ready for remix. The sound became the spine of our social rollout.

The Format – TikTok-First, fast meet flexible

From the very first frame, this campaign was made to scroll. We structured every asset around native habits—jump cuts, creator duets, 'get ready with me' POVs.

The product itself became a character—one kit, infinite outcomes. We highlighted versatility through storytelling, letting creators interpret the kits through their own chaotic schedules.