©DISNEYcharlotte tilbury
x disney100
Six parts. Two icons. One magical world-building moment.
What happens when two legacy brands collide — and neither wants to play it safe?
To mark Disney’s 100th anniversary, we created a 6-part campaign that reimagined fairytale magic through a modern, Tilbury lens
From a custom animated short film to creator-led TikTok moments and an IRL takeover of Selfridges, this was storytelling as world-building — with Charlotte Tilbury herself as the heroine.
Role: Head of Creative (in-house)
Touchpoints: Animation · TikTok · Retail · Virtual · Philanthropy
Reach: Global · Disney Parks · Times Square · Selfridges · Digital
Result: Sell-out product, Vogue, Allure, Variety & The Hollywood Reporter features, global engagement
The animated film
An original animated short placing Charlotte at the centre of her own fairytale. Travelling to LA to meet Disney’s longest-serving animator, Eric Goldberg, she became the first-ever person to be live sketched by Goldberg. Watch the film above to see Charlotte’s Disney dream come to life.
Part campaign hero, part standalone world — shown globally across digital, parks, retail and cinemas.
Inspired by collage scenes of live action mixed with animation a la Mary Poppins, our key visual of Charlotte took elements created by Walt Disney Animation Studios to create our hero advertising.
behind the magic
A behind-the-scenes documentary short capturing the making of the magic — from product design and animation to storyboards and moodboards.
This was the connective tissue — emotional, transparent, and shareable.
Tiktok — 10 creators. 10 looks
Ten creators. Ten iconic Disney looks reimagined in Charlotte Tilbury product.
We built a native-first content strategy to engage Gen Z and build social velocity. When Prince Charming goes viral, you know you’ve found the sweet spot between classic magic and cultural conversation.
The selfridges corner shop takeover
Disney and Charlotte Tilbury’s first-ever takeover of the Selfridges Corner Shop.
I concepted the experience and led creative storytelling — from visual world to in-store narrative.
The digital wonderland
An immersive gamified store on CharlotteTilbury.com — complete with hidden features, castle animations, and fantasy navigation. The experience featured 3D Branded Avatars that shoppers could customise with makeup looks inspired by 10 beloved Disney characters.
Designed to elevate ecomm into something emotionally led.
Create100: Kate Moss as Tinkerbell
An original artwork by David Downton using Charlotte Tilbury makeup to paint Kate Moss as Tinkerbell.
Auctioned for charity via Disney’s Create100 global initiative.
